- The company receives the National Agri-Food Award. Quality models can contribute to revaluing the countryside.
- Fertile ground for political bets. It is even more fertile for economic bets.
CDMX, November 29, 2021. After receiving the National Agri-Food Award To increase the value network of agricultural companies, experts in the field of the law firm Santamarina + Steta They said that Mexico is standing on an agricultural treasure, and we need to open our eyes to value it and take advantage of it for the benefit of the rural sector and society.
José Pablo Pérez Zea, partner in charge of the firm's intellectual property area, said that there are a large number of agricultural, fishing and livestock companies that could trigger the country's development if they established quality models through adequate legal advice. “They need it to produce, sell, develop technologies and export,” said.
The specialist explained that Mexico has unique geographic and climatic advantages and characteristics that allow the field to develop enormous value, especially in terms of exports, given that “We have experience, two agricultural cycles per year and regions with great potential for agriculture, such as the Pacific, Gulf and Southeast. We have capacities for livestock, aquaculture and the forestry sector. If you are an investor with vision, there is a great business opportunity there. The field has been very fertile for political bets. It is much more fertile for economic bets. They just need good advice,” stressed.
For her part, Enriqueta Molina, an intellectual property specialist for the firm's agri-food sector, stressed that it is essential to develop quality models to revalue and strengthen Mexico's agricultural sector.
“There are technologies available that we have not yet adopted. Quality labels cannot be developed for many agricultural products because we do not have processes to support them. We lack association, that is, unity between farmers themselves to establish and monitor these processes. The competitiveness of the agri-food sector is only achieved through quality and innovation, from primary production and throughout the value chain: seed development, cultivation, post-harvest handling, agro-industrial processes. Only in this way can we consolidate value strategies that the public identifies, such as designations of origin and the development of brands, both individual and collective or certification.” stressed.
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